Latest News

The IIRC is establishing a business network of organizations committed to the adoption of <IR>. These organizations, who are embracing...
Public relations professionals and educators around the world are being asked to contribute to a review of undergraduate standards.   The...
The Public Relations Institute of Australia (PRIA), the PR and communication professionals’ peak national body is calling for entries for its...
«  
  »
M T W T F S S
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
31
 
 
 
 
 
Add to calendar

Global Alliance Association Management Seminar Announced

March 31, 2010

 

Seminar deliverables - understand the relevance of what marketing partnerships and sponsoring means to your association

  • have an overview of the sponsorship market including its actors and driving forces
  • be aware of the limits and potential risks of marketing partnerships & sponsoring strategies
  • have understood to what extent these strategies are linked to the vision and the strategy of an association
  • know how to leverage and activate partnership and sponsoring strategies with communication
  • understand how marketing partnerships and sponsoring strategies can increase membership engagement through events

Read more HERE