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Global Alliance Association Management Seminar Announced
February 16, 2010
Seminar deliverables - understand the relevance of what marketing partnerships and sponsoring means to your association
- have an overview of the sponsorship market including its actors and driving forces
- be aware of the limits and potential risks of marketing partnerships & sponsoring strategies
- have understood to what extent these strategies are linked to the vision and the strategy of an association
- know how to leverage and activate partnership and sponsoring strategies with communication.
- understand how
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