Global Alliance Association Management Seminar Announced

Lugano, Switzerland, May 27 2013 – The Global Alliance for Public Relations and Communication Management today launched the Global Alliance...

(London, Frankfurt June 18, 2013) - Business transparency is one of the main focus points at the G8 summit this week. The British Government, the...

The Public Relations Institute of Australia (PRIA), the national industry body for public relations and communication professionals in Australia,...

February 16, 2010

Seminar deliverables - understand the relevance of what marketing partnerships and sponsoring means to your association

have an overview of the sponsorship market including its actors and driving forces
be aware of the limits and potential risks of marketing partnerships & sponsoring strategies
have understood to what extent these strategies are linked to the vision and the strategy of an association
know how to leverage and activate partnership and sponsoring strategies with communication.
understand how

Global Alliance for Public Relations and Communication Management