Global Alliance encourages new organization
The symposium is the first sponsored by the newly-formed Study and Research Centre on Public Relations in the Mediterranean Area (CERRPMED). The Centre plans to become a “permanent observatory on the application and development of public relations and communication within and between the countries of the Euro-Mediterranean region.”
CERRPMED founding members are based in Israel, Turkey, Albania, Slovenia, Italy and Germany. The organization plans to expand in North Africa and the Middle East.
In the keynote address, “Public Relations: The Global Profession Addresses the New World Order,” Paluszek told the symposium delegates that its mission was “precedent-setting and, perhaps, even historic.” He suggested that such inter-cultural accommodation will require “dedication, patience, creativity and compromise … rooted in reciprocal policy and performance.”
The Global Alliance for Public Relations and Communication Management is a cooperative of public relations associations around the world raising professional standards and advocating for the profession. The Alliance’s Sixth World Public Relations Forum, to be held June 14-15 in Stockholm in partnership with member organization The Swedish Public Relations Association, will develop and issue “The Stockholm Accords” addressing public relations as a top management function in ”communicative organizations.”
Download GA Chair's speech HERE.