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Global Alliance endorses Stockholm Accords at World PR Forum

June 17, 2010


June 16, 2010, Lugano, Switzerland -- The Global Alliance for Public Relations and Communication Management, the umbrella organization linking PR professional associations worldwide, today announced that delegates to the 2010 World Public Relations Forum have endorsed the Stockholm Accords, a bold call to action on the role of public relations in today's global networked society.

"The Stockholm Accords are not only a milestone in the development of the global public relations profession, but also a call to action for organizations everywhere to use public relations to strengthen their relationships and reputation - and to achieve sustainable success," said John Paluszek, Chair of the Global Alliance.

Delegates to the Forum interacted with a long list of visionary speakers, with a capstone address by Dr. Klaus Schwab, founder and executive chairman of the World Economic Forum.

"Public relations have become even more crucial in this new situation, provided global and other issues are addressed in the framework of the common interest of all stakeholders," Dr. Schwab said.

Other guest speakers included Swedish Foreign Minister Carl Bildt; Global Reporting Initiative chair Mervyn King; Bjorn Edlund, former vice president of communications at Royal Dutch Shell; social media expert Brian Solis; and Peje Emilsson, executive chairman of Kreab Gavin Anderson.

WPRF 2010 images & webcast
Some of the most memorable moments from the World Public Relations Forum are now availalble on Flicker, and a webcast of the proceedings will be available at

Global Alliance elects new board for 2010-11
The Global Alliance also held its annual meeting in Stockholm. Here is a complete list of elected or re-elected board members:

Chair                                       John Paluszek (USA)
Chair-elect                              Daniel Tisch (Canada)
Secretary                               Amanda Succi (Italy)
Treasurer                                William Murray (USA)
Delegates-at-large                  Catherine Arrow (NZ), Dorothee Hutter (Germany), Anne Gregory (UK)
Regional Delegates                Shameem Jalil (Malaysia), Elina Melgin (Finalnd), Ronel Rensburg (South Africa)
Affiliated Ass'n delegate        Annette Martell (IABC)

The Global Alliance for Public Relations and Communication Management ( is the umbrella organisation for all the world's major public relations and communication management associations, representing 160,000 practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

The World Public Relations Forum (, brought together public relations practitioners and educators from around the world in Stockholm, Sweden, on June 14-15, 2010.



Daniel Tisch, APR, FCPRS
Global Alliance Chair-elect
+01.416.968.7311, extension 223

Nina Volles
General Secretary, Global Alliance Center
c/o USI Università della Svizzera italiana
+41 (0) 58 666 46 02