Global Alliance launches global survey on advocacy for public relations & communication management
Online survey to explore key trends, priorities of PR professionals around the world
October 18, 2011, Lugano, Switzerland -- The Global Alliance for Public Relations and Communication Management, the confederation of the world's major public relations and communication management associations and institutions, launched an international survey today to identify the key trends and advocacy priorities of public relations professionals around the world.
“For public relations and communication management, this is a time of transformational change and unprecedented opportunity to enhance our contributions to organizations and to society,” says Global Alliance Chair Daniel Tisch. “By identifying global industry trends and the priorities of Global Alliance members on every continent, the results of this survey will help shape the way we promote our global profession in the years to come.”
The Global Alliance has invited the leaders of its member associations to provide consolidated association responses, and also to share the survey widely with their members. The results will be shared in early 2012, and considered by the Global Alliance in planning a global advocacy initiative leading up to the Seventh World Public Relations Forum in Melbourne, Australia in November 2012. The survey will be open until December 16, 2011.
Among the trends the survey will explore are:
- The use of digital and social media in public and stakeholder relations;
- The value of research and data to drive and measure communications;
- The incorporation of behavioural and psychological sciences into public relations;
- The role of the practitioner in defining an organization’s character and culture; and
- The trend toward integrated reporting of an organization’s financial and societal performance.
To take the survey, click here.
Global Alliance Partners:
The Global Alliance for PR and Communication Management (www.globalalliancepr.org), is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest. The Global Alliance’s Seventh World Public Relations Forum will be held in Melbourne, Australia, on November 18-20, 2012.
Daniel Tisch APR, Fellow CPRS
Global Alliance Chair
+01.416.968.7311, extension 223
Global Alliance Center
c/o USI Università della Svizzera italiana
+41 (0) 58 666 42 81