Global Alliance launches new task force to explore public relations and communication management credentials
Lugano, Switzerland, June 30 2014 - A major initiative exploring global credentials for public relations and communication management has been launched by the Global Alliance. The launch follows a two-day summit on credentials led by the Global Alliance at its headquarters in Lugano, Switzerland in June.
Members and leaders of 19 national and international associations, including IABC, PRSA and CIPR, met to discuss in detail the current state of professional credentials worldwide, examining what might be an ideal state for both global and national credentials in the future.
Professor Anne Gregory, GA chair, explained: "Professional credentials demonstrate legitimacy and recognition as well as providing a foundation that strengthens professional competence. There are a number of schemes in place around the world and for many years members have had reciprocal agreements recognising some of those schemes.
"The time is now right for a global conversation that looks at our profession's body of skills, knowledge, attributes and behaviours, determines the common strands that apply to us all, but also allows for national or cultural adaptation.
"We will explore how we can involve employers in the process so that they recognise and understand agreed schemes and actively ask for people holding those credentials when recruiting.
"This is a significant project that will lay the foundations for professional recognition of public relations and communication management across the world - our task force is setting out on an exciting journey which we believe will be of real benefit to practitioners everywhere in the years ahead".
The GA team will begin their initial investigations in the coming months, with a report back to the associations before the World Public Relations Forum in Madrid this September.
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Group picture of Global Alliance Credentials Summit participants