In a new outreach to the global public relations and communication management community, the Global Alliance is launching a Partnership opportunity and invitation to join a new Advisory Council that will help form its agenda and priorities.

In introducing the new initiatives, Global Alliance chair John Paluszek explains that the organization now "offers the ideal platform - arguably, theunique platform - for global sharing of knowledge and experience as well as documenting its value, all a time of increasing demand for transparency and accountability that build dialogue, mutual understanding, trust and cooperation."

The new campaign is detailed in the GA Partnership Dossier 2011