Latest News

  Dear members, partners and friends of the Global Alliance for Public Relations and Communication Management,   2015 was a year...
    BOOK YOUR SPOT TODAY! Extra Early Bird rates end March 15 Registration is open for the 2016 World PR Forum – an...
November 2015 saw the first World Conference on Public Relations in Emerging Economies. The Public Relations Society of Kenya - a member of the...

Global Alliance Offers Four Scholarships for the 2011 Executive MScom Program

July 6, 2010


The MScom program is a part-time, postgraduate program for experienced communications professionals. Courses are conducted in English over a 21-month period and classes are held every other month for seven consecutive days. Based at the Università della Svizzera italiana in Lugano, Switzerland, the MScom Program cooperates for a summer session at the UCLA Anderson School of Management, Los Angeles, one of the leading business schools in the US. An international faculty of more than 30 professors from renowned institutions around the world ensures the program's academic excellence and it‘s multinational orientation.

The four Global Alliance scholarships, based on financial need, are available to applicants who do not anticipate receiving employer assistance in funding their executive education and furthermore, are a member of a GA member or affiliate association in their capacity as an individual or through their employer. Each scholarship totals CHF 23,000 (EUR 15,282), half of the tuition for MScom, and will be deducted from the total fee for the program. The scholarship application deadline is October 20, 2010. A joint Global Alliance-MScom group will define qualitative criteria for the assignment of the scholarships and these will be made public through the two organization's websites.

The scholarships are part of the Global Alliance's commitment to educational programs that support its institutional goals. "The Global Alliance recognizes that communication professionals today need to be thoroughly international in their outlook and training," said John Paluszek, Chairman of the Global Alliance. "This cooperation is in line with the GA's strategic goals of enhancing the public relations profession and its practitioners through education and networking. The scholarships will make it possible for more participants from outside Switzerland to benefit from MScom's excellent and highly reputed international program contents and its multinational faculty."

MScom11 student and GA Scholarship winner, Vivienne Rassearts, stated, "MScom is a different kind of learning experience. We get a real understanding because the professors use real-life examples of communications issues and invite classroom discussion. MScom is the best decision of my life."

About the Global Alliance
The Global Alliance for Public Relations and Communication Management is the international organization linking Public Relations professional associations around the world. By partnering with associations in more than 70 countries, the Alliance works to increase professionalism in Public Relations and enhance the global influence of the profession. The Alliance's activities focus on raising standards, sharing knowledge, advocacy for the profession and strengthening associations of Public Relations practitioners

About USI Università della Svizzera italiana
USI (Università della Svizzera italiana) was founded in 1996. As a public institution, it is part of the Swiss university system that comprises nine cantonal universities and two Federal Institutes of Technology. It is an academic competence center for communications research and the only Swiss university with a fully-fledged communications faculty and extensive experience in executive education for communication professionals. Students and faculty come from 40 different countries around the world. Benefiting from a unique geographic, and cultural location, USI is a distinguished multilingual and multicultural university, with a broad international outlook.

For further information contact:

Nina Volles
Executive MScom Program - Università della Svizzera italiana
Nina Volles Bird, Managing Director
Phone:+41 (0) 58 666 42 08

Jennifer Hayes
The Global Alliance Center
Executive Officer
Phone +41 (0) 58 666 46 05

Download Media Release.

Download the 2011-2013 MScom Brochure.