Global Alliance Taking Part in Major PR Study
Sponsored by the International Association for Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations, the results will be presented at the 1st European Measurement Summit in Berlin on 10-12th June, 2009. Full results will be made available to Global Alliance members at that time.
This study builds on similar research last carried out five years ago, and will allow the opportunity to compare shifts and changes in communications practice, and to correlate the results from different business sectors and countries.
Barry Leggetter, Executive Director of AMEC, said: "During a recession the role of measurement in public relations practice has taken on a new sense of importance in order to demonstrate proof of performance. We therefore hope Global Alliance members will take a few minutes to complete the study. We are working with other international trade bodies as well to give the study international scale and substance."
To access the survey log on to www.benchpoint.com/measure.html. It is offered in 5 languages.
To view the full press release, please see GA AMEC Survey Release.