Global technology expert and specialist Pete Pedersen appointed as Grayling Chief Executive Officer
Grayling is delighted to announce the appointment of Pete Pedersen who joins as Chief Executive Officer after nearly 20 years at Edelman where he was a leading member of the executive team on key accounts such as Microsoft and Xbox, before becoming Global Chair of the Edelman Technology Practice.
He led Edelman’s network of technology PR professionals and was responsible for managing a portfolio of clients ranging from Fortune 50 market leaders to innovative startups across cloud computing, enterprise hardware/software, consumer electronics, mobility, telecommunications, and security.
Lord Chadlington, Chief Executive Officer of parent company Huntsworth, said: "Pete is a seasoned operator with long experience of winning and handling global accounts, and has built a global technology practice which over the last few years has averaged double digit growth.
“I’m confident that Pete’s client, technology and management experience will be a great fit with Grayling as it takes the next step towards becoming a global PR business with social media and technology at its core."
Souce: Grayling website