Latest News

  Dear members, partners and friends of the Global Alliance for Public Relations and Communication Management,   2015 was a year...
    BOOK YOUR SPOT TODAY! Extra Early Bird rates end March 15 Registration is open for the 2016 World PR Forum – an...
November 2015 saw the first World Conference on Public Relations in Emerging Economies. The Public Relations Society of Kenya - a member of the...

Guidelines for Setting Measurable Public Relations Objectives: An Update

April 6, 2011

 

In every business case - whether the organization is large or small; for-profit or nonprofit; local or global - there is an objective. Objectives may include generating a profit, approving legislation or giving back to the community. To advance the organization, those doing so need a clear understanding of the organization's aims. This is true for the public relations (PR) team and its agencies: The purpose of every public relations professional is to help his or her organization achieve its business objectives.

Download this paper on the Institute for Public Relations site HERE