Latest News

Anne Gregory, PhD, FCIPR and chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that...
Anne Gregory, Global Alliance Chair Since the World Public Relations Forum in Madrid in September where leadership in...
The Global Alliance is calling on public relations leaders from around the world to contribute their stories of leadership to build a resource that...
M T W T F S S
 
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
 
 
Add to calendar

Guidelines for Setting Measurable Public Relations Objectives: An Update

April 6, 2011

 

In every business case - whether the organization is large or small; for-profit or nonprofit; local or global - there is an objective. Objectives may include generating a profit, approving legislation or giving back to the community. To advance the organization, those doing so need a clear understanding of the organization's aims. This is true for the public relations (PR) team and its agencies: The purpose of every public relations professional is to help his or her organization achieve its business objectives.

Download this paper on the Institute for Public Relations site HERE