Latest News

The Chartered Institute of Public Relations (CIPR) has recently launched its latest and most comprehensive survey of public relations professionals...
83 per cent of PR businesses forecast growth in 2015 Average monthly client retainers now exceed $12,400 42 per cent of businesses making...
The Global Alliance for Public Relations and Communication Management (GA) seeks a young communication professional preferably full time or two...
M T W T F S S
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
31
 
 
 
 
Add to calendar

Guidelines for Setting Measurable Public Relations Objectives: An Update

April 6, 2011

 

In every business case - whether the organization is large or small; for-profit or nonprofit; local or global - there is an objective. Objectives may include generating a profit, approving legislation or giving back to the community. To advance the organization, those doing so need a clear understanding of the organization's aims. This is true for the public relations (PR) team and its agencies: The purpose of every public relations professional is to help his or her organization achieve its business objectives.

Download this paper on the Institute for Public Relations site HERE