Latest News

The newly announced winners of the 2015 IABC Gold Quill Awards, as well as winners of other GA members’ awards programs, have the unique...
Are you a mid-career communication professional living outside Switzerland? If yes, you have until January 31, 2016 to apply for the scholarships...
Anne Gregory, Global Alliance Chair I am writing this on my last day as Chair of the Global Alliance. Inevitably the...
«  
  »
M T W T F S S
 
 
 
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
Add to calendar

Guidelines for Setting Measurable Public Relations Objectives: An Update

April 6, 2011

 

In every business case - whether the organization is large or small; for-profit or nonprofit; local or global - there is an objective. Objectives may include generating a profit, approving legislation or giving back to the community. To advance the organization, those doing so need a clear understanding of the organization's aims. This is true for the public relations (PR) team and its agencies: The purpose of every public relations professional is to help his or her organization achieve its business objectives.

Download this paper on the Institute for Public Relations site HERE