Latest News

Anne Gregory, Global Alliance Chair Last month and this is a period of travelling for me when it will be my privilege...
Every year, the IPR Board of Trustees organizes Trustees Research Symposium for public relations and corporate communications professionals to...
The Public Relations Institute of Australia (PRIA) has seen the first upturn in its performance for several years, according to Beaton's recent...
«  
  »
M T W T F S S
 
 
 
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
Add to calendar

Guidelines for Setting Measurable Public Relations Objectives: An Update

April 6, 2011

 

In every business case - whether the organization is large or small; for-profit or nonprofit; local or global - there is an objective. Objectives may include generating a profit, approving legislation or giving back to the community. To advance the organization, those doing so need a clear understanding of the organization's aims. This is true for the public relations (PR) team and its agencies: The purpose of every public relations professional is to help his or her organization achieve its business objectives.

Download this paper on the Institute for Public Relations site HERE