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The 2014 World Public Relations Forum, organized by the Spanish Association of Communication Directors (Dircom) and the Global Alliance for Public...
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News

December 5, 2012
The World Public Relations Forum? With the theme, “Communication Without Borders”? Come on, now — how do you really deliver on all that?   Answer:   Gather some eight hundred public relations professionals from twenty-eight countries around the world...
December 4, 2012
Challenges and opportunities for public relations and communication associations were discussed at the first Global Alliance Association Leaders’ Workshop in Melbourne.   Association leaders from around the world met to share insights unique to our sector. The two-part workshop...
November 30, 2012
  Q: What was your lasting impression of the 7th World Public Relations Forum in Melbourne? What are the main issues or ideas that will stay with you?   A: I usually have two main motivations for attending at every forum: first, to approach to the latest...
November 30, 2012
The Melbourne Mandate is a mandate for the public relations and communication management industry, which was completed at the Seventh World Public Relations Forum (WPRF) in Melbourne, Australia. The mandate featured an interactive and transparent process, where more than 800 delegates from 29...
November 30, 2012
“The days of perception management as the defining PR construct are over. What counts most is not managing perceptions but changing reality.”   Perhaps it was US PR consultant heavyweight Richard Edelman’s forceful delivery style – but for me these stood out as...
November 30, 2012
Richard Edelman, President and CEO of Edelman, the world’s largest PR firm, delivered a keynote presentation at the World Public Relations Forum (WPRF) via videoconference on Tuesday, 20 November 2012. He could not be in Melbourne, Australia, on the day as his father Dan is unwell. This...
November 28, 2012
With the end of calendar year fast approaching, many organizations find themselves busy with tightly packed schedules. A fast-paced fall quickly transitions to the beginning of winter and an end to 2012. The Canadian Public Relations Society (CPRS) mirrors this sentiment as it shows no signs of...
November 28, 2012
Earlier this month the Chartered Institute of Public Relations hosted its annual Social Media Conference in London, UK. The conference featured twenty five expert speakers all covering themes from the CIPR's best-selling business book, Share This: The social media handbook for PR, published...
November 28, 2012
The winners of the 2012 Public Relations Institute of Australia’s annual National Golden Target Awards (GTAs) were tonight revealed before a crowd of over 500 PR and communications professionals, gathered for the World Public Relations Forum in Melbourne.   The GTAs recognise...
November 28, 2012
How do you provide an enticing day in advance of the largest World Public Relations Forum ever? You put on a Research Colloquium that exactly mirrors the theme of the Forum, ‘Communication without Borders,’ and you invite the world’s best academics to come and debate the themes...