Latest News

PR leaders from 22 countries gather @ AGM; new board takes office July 1st   MILAN, Italy, June 26 2015 - The Global Alliance for Public...
The Byelorussian expanding public relations industry under scrutiny in this new PR country landscape   Lugano, Switzerland, June 17, 2015...
  The Public Relations Society of Kenya (PRSK), supported by the Global Alliance for Public Relations and Communication Management, will...
«  
  »
M T W T F S S
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
 
 
 
 
 
Add to calendar

Institute for Public Relations Announces Jack Felton Golden Ruler Award Winner

April 6, 2011

 

The winning entry is titled “Media Reality Check: A New Approach to Content Analysis.” The
research identified and implemented a new approach to content analysis by analyzing past articles to
determine how future messages should change. MetLife examined media reporting on financial services
products and then developed a media relations strategy that provided critical information to the public while
helping to increase the overall accuracy of reporting on these products.

Read full news release HERE.