Most Read News
When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “...
The Global Alliance offers one-year full time internship opportunity in the field of PR and global communication, working under the direction...
Monday 21 November 2011 – In exactly one year, public relations and corporate communications professionals from around the world will be in...
Institute for Public Relations Announces Jack Felton Golden Ruler Award Winner
April 6, 2011
The winning entry is titled “Media Reality Check: A New Approach to Content Analysis.” The
research identified and implemented a new approach to content analysis by analyzing past articles to
determine how future messages should change. MetLife examined media reporting on financial services
products and then developed a media relations strategy that provided critical information to the public while
helping to increase the overall accuracy of reporting on these products.
Read full news release HERE.