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Institute for Public Relations Announces Jack Felton Golden Ruler Award Winner

April 6, 2011


The winning entry is titled “Media Reality Check: A New Approach to Content Analysis.” The
research identified and implemented a new approach to content analysis by analyzing past articles to
determine how future messages should change. MetLife examined media reporting on financial services
products and then developed a media relations strategy that provided critical information to the public while
helping to increase the overall accuracy of reporting on these products.

Read full news release HERE.