The Institute for Public Relations welcomed as newest member of the Global Alliance for PR and Communication Management
The Institute for Public Relations is the newest member of the Global Alliance for Public Relations and Communication Management, the global confederation of the world’s major PR and communication management organizations. A warm welcome goes to the Institute, a research-led independent non-profit foundation that undertakes research into many areas of professional practice including strategy, planning measurement and evaluation.
Current research topics include drivers of choice and behaviour change, organisational communication, social networking contexts and restoring reputation. A further priority area for the Institute includes research into models to predict the probability of public relationship outcomes.