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International PR under the microscope with MEPRA

February 27, 2012


Practitioners and academics will be head-to-head in March tackling some of the critical communication issues facing Middle East public relations. From the role of media communicating across communities in the Lebanon to questioning the existence of ‘international PR’, evidenced, practice and research based arguments will be dissected and discussed at the Middle East Public Relations Conference in Dubai.


Dr Juan Carlos Molleda will be questioning the existence of international public relations while research panels will look at approaches to public relations education in the Middle East, measurement in the digital world, gender issues in Egypt and establishing best practice among public relations professionals.


This is the second Middle East Public Relations Conference and it will be held at the Zayed University Knowledge Village in Dubai. 

Organized by MEPRA, more details and a full conference programme are available at