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Leading in Lima: multinational communication chiefs head down to Peru for Third International PR Congress this September

August 21, 2012


CEOs and executives from the world’s multinationals will meet in Lima this September to discuss the importance of strategic public relations planning and the latest corporate communication trends at the 3rd IPRA International Public Relations Congress and Latin American Meeting. PETROBRAS, IBM, Gol Airlines, and Schneider Electric are some of the corporations discussing the latest trends in corporate communication, exchanging case studies and experiences from around the globe.


Experts such as Eraldo Carneiro, Head of International Corporate Communication of PETROBRAS; Karen Lilla, Manager of Global External Relations of IBM; Marcus de Barros Pinto, Corporate Communication Manager of GOL Airlines; Thierry Nicolet, Senior Vice-president, Worldwide Press Relations from Schneider Electric; as well as Lisa Malone, Director of Public Affairs from the NASA’s John F. Kennedy Space Center; among others, will come together in this meeting co-organized by the School of Communication Sciences, Tourism and Psychology from Universidad de San Martin de Porres – through its Department of Academic Extension and Community Relations (EPU)- and the International Public Relations Association – IPRA.


The congress will also bring together representatives from the most prestigious and renowned public relations consulting firms, such as: Christophe Ginisty, Executive Director of Edelman  Europe;  Leslie Gaines-Ross, Director of Reputation Strategies from Weber Shandwick; Ramiro Prudencio, CEO of Burson Marsteller Latin America; Edgar Mata, Vice-president of Corporate Communication from Ketchum Central America; Darío Cutín, Senior Vice President and Partner of Fleishman-Hillard, Keith Burton, President of Insidedge and expert in internal communication; Deirdre BreakenridgeCEO of Pure Performance, Helio Fred García President of Logos Institute for Crisis Management; and Gabriel Ortiz de Zevallos, Executive President of APOYO Comunicación Corporativa, and communication partner for the organization of the Congress.


Outstanding academics and researchers of the discipline will also participate, such as: Enrique Alcat, Director of the Senior Business Management Program and Communication Direction Program, from IE Business School; Frank Ovaitt, President and CEO of the Institute for Public Relations (IPR); Donald K. Wright, professor from Boston University, IPRA member and considered one of the Top 10 ranking of public relations educators in the United States;  and Juan Carlos Molleda, from the University of Florida; who will discuss their contributions to the study and research on public relations.


The congress is addressed to directors and executives, as well as public relations and communication, social media, community relations, corporate affairs, and social responsibility professionals and academics, and related professionals.




For further information, those interested in participating can reach telephone (511) 513-6300 extensions 2155, 2156, 2115 and 2040, or write to, visit the website: or follow us on Facebook and Twitter.




About IPRA:


International Public Relations Association. Main international organization responsible for the ethical and intellectual direction of the public relations exercise in its different areas. It was founded more than 50 years since ago and has more than 1,100 members from around 100 countries.



About USMP:


The School of Communication Sciences from Universidad de San Martín de Porres is the first institution in Latin America to provide a master’s degree and a PhD degree on Public Relations. According to a study conducted by Ipsos APOYO Opinión y Mercado in 2010, USMP leads the list of centers specialized on Public Relations in the country. The present year, USMP is proud to celebrate 50 years serving higher education in Peru, promoting academic excellence and contributing to the professionalization of public relations.



IPRA – USMP Alliance


IPRA and USMP have made a strategic alliance for the professionalization of the discipline in Peru and Latin America. Two years ago, Peru was the host of the IPRA 2010 – XIX Public Relations World Congress, event that brought together in the city of Lima several outstanding and expert professionals from the most important organizations in the world.


Last year, IPRA appointed its new Directive Board for the following two years, including Dr. Amybel Sánchez de Walther –Senior Professor and Director of the Research Institute from the School of Communication Sciences– as IPRA representative in South America, creating the new IPRA Latin America Chapter.