The contribution of public relations as a driver of reputation and economic growth, its decisive relevance in building bridges and dialogues between minorities, or the increasing importance of public relations in dealing with new markets and concerned consumers are among the sub-topics to be debated. The London Conference and Festival is due to attract a great number of visitors from all over the world and offers also a unique opportunity for Global Alliance Members. Along with the main program, a series of fringe events will take place in different settings and with different purposes. For example, a workshop aimed at exploring how to empower success in managing professional associations will be held.
But with a title that is surely demonstrating our positive contribution as a profession, the Program of the event is also committed to bring the discussion to the "dark side" of the profession and avoid creating a self-congratulatory event. Some of the recognized "critics" of the profession will be actively engaged in the debate in an attempt to bring new questions and challenges to our way of thinking about ourselves. In trying to achieve this, the program will include case studies, relevant research presentation, debates and other forms of contributions leading to the advancement of the profession.
For regular updates and more information log on to the WPRF web site or the GA website.