Measurement in the spotlight with AMEC Chair David Rockland at 2014 World Public Relations Forum in September
The critical process of measurement and evaluation will be examined by David Rockland, Global Chairman of AMEC, the International Association for the Measurement and Evaluation of Communication, at the 2014 World Public Relations Forum. The WPRF is the Global Alliance signature event which will be held in Madrid from September 21-23.
“In today’s environment measurement has become a more critical process and I continue to be struck with how poorly so many communications professionals are able to articulate clear, measurable goals for their work, thereby demonstrating their value to the organization they support” said David Rockland in a recently published interview. At the 2014 World Public Relations Forum delegates will have the opportunity to join Rockland and other international colleagues to discuss this evergreen challenge, which continues in importance particularly given the integration across channels and disciplines in marketing and in the communication.
As David Rockland said, “the 2014 World Public Relations Forum offers delegates some great opportunities to learn and share their views with top thinkers in the PR profession as well as developing their career as practitioners and leaders”.