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Melbourne Mandate will be Established at World Public Relations Forum

November 16, 2012


The Seventh World Public Relations Forum (WPRF) convened by the Global Alliance for Public Relations and Communications Management (GA) is set to take place in Melbourne, Australia from 18-20 November, 2012.


The Melbourne Mandate will be established, which builds on the Stockholm Accords from the Sixth WRPF, which will be a modern ‘mandate’ for organizational and societal value of public relations and communication management.


Two speakers at the WPRF are PR industry figureheads who also happen to be first cousins, Toni Muzi Falconi, Senior Counsel of Italy’s Methodos, and Emilio Galli Zugaro, director of Group Communications at Allianz Group.


The IPR website published a frank interview with Toni interviewing Emilio, where they discuss a recent GA and Enel study on corporate communications, corporate character / DNA, corporate practice, and the importance of trust and its effect on the bottom line.


Click here to read the full interview.


Source: the IPR website