Melbourne prepares for World PR Forum 2012
The countdown has begun - and Melbourne is getting ready to welcome the world's top communicators at the 2012 Global Alliance World Public Relations Forum, hosted by the Public Relations Institute of Australia (PRIA) next November.
For those yet to visit Australia, PRIA has shared some tempting insights into the host city, ahead of next month's key announcements on the Forum which will run from 18 - 20 November 2012.
Home to a diverse, vibrant economy, Melbourne is a fitting location for a meeting of public relations professionals from around the world who work in and on behalf of a wide range of sectors and businesses. Australia has one of the world's most advanced and innovative public relations markets and is supported by PRIA in advancing standards in Australian workplaces, communities, and the profession as a whole.
A youthful city by world standards, Melbourne has a rich past, enhanced by its diverse mix of inhabitants. The area now known as Melbourne is home to the indigenous tribes of the Kulin nation. In 1848 a major gold rush attracted worldwide attention and a boom ensued that lasted nearly 40 years. Established as the commercial headquarters and seat of government, the city was the birthplace of Australian Federation.
Recently named as one of the 15 best new cities to do business in by Fortune Magazine, Melbourne is the only Australian city on this list and one of only five cities in the Asia-Pacific region to be included. With a population of four million, it proudly boasts the title of the ‘World's Most Liveable City' (Economist Intelligence Unit) - taking the top spot for the fourth time this year.
The city is also a leading destination for major international sporting and cultural events; eclectic cafes, bars and nightlife; theatre; and world class restaurants. It is home to no less than five of the six most significant annual sport events held in Australia
Located on the Yarra River, Melbourne is easy to negotiate whether you are walking, cycling or taking advantage of its distinctive tram network. And if you're looking for a way to realise the city's size and impressive surroundings whilst here for the WPRF 2012, take the elevator up to the Eureka Skydeck 88, the highest public vantage point in the Southern Hemisphere.