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Middle East: MEPRA'S FOURTH MIDDLE EAST PR AWARDS. Local Industry Leaders Urge PR Practitioners to Enter 2012 Awards Scheme

September 19, 2012


The fourth annual MEPRA awards scheme for PR practitioners from across the region has been launched by The Middle East PR Association (MEPRA). The Awards seek to recognise and reward agencies, teams and individuals practicing and delivering excellence in the public relations sector in the Middle East, and is backed by some of the region’s top performers in the industry.


This year will see a significant increase in the number of best practice categories, doubling the opportunities for the industry to have their campaign’s recognised. There will be a more stringent judging process, particularly with regards to measurement and evaluation, bringing the MEPRA Awards in line with international PR awards criteria.


Sconaid McGeachin, chair of MEPRA, said: “As we enter our fourth year, the MEPRA Awards continue to offer an unmatchable platform on which PR practitioners can showcase the creativity, hard work and value PR brings to the region’s communications industry.


“I strongly encourage those involved in the PR industry throughout the region to enter. In addition to the professional credibility, peer recognition and personal and team motivation that comes with being awarded such an accolade, the MEPRA Awards play an important part in the ongoing measurement and development of our industry in the Middle East, of which all winners are a key component.


The MEPRA scheme is considered the leading awards programme in the Middle East for the public relations industry, receiving a wealth of quality submissions in 2011 from across the region.  In 2012, 24 best practice categories, plus team and individual awards will underline the depth and range of the industry and will recognise the achievements of a sector that is estimated to be worth USD500 million annually. Fifteen new categories have been added this year to offer more choice in selecting a category that is natural fit for communicating successes and strengths in specialised and segmented topics.


As an organisation, MEPRA recognises the importance of personal development, especially in young PR practitioners and offers regular training and development opportunities to individuals. This is further demonstrated in the awards categories targeted at identifying and rewarding the region’s shining stars of PR, including the ‘Young Communicator of the Year’ and ‘Chairman's Award’ categories.


MEPRA Young Communicator of the Year 2011, Sonal Rupani, said: “By recognising excellence in the region’s communications industry, the MEPRA awards support continued growth and innovation in the field. The awards night validates the hard work we all put in and gives us the opportunity to celebrate our accomplishments with friends and colleagues. Receiving the Young Communicator award last year has been a great motivator for me to continue to challenge myself and grow in my career.


Those wishing to submit entries for the 2012 MEPRA Awards must register and complete the written element of their entry online before the deadline of midnight on Thursday 11 October 2012.  Supporting documentation is welcomed and should also reach the MEPRA office by Thursday 11 October 2012.



The MEPRA awards ceremony and gala dinner will be held on Wednesday 5, December 2012 at the Westin Hotel, Dubai.


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