NETCOM2013 consolidates its role as meeting point for professionals in the communication sector in Catalonia
For the third consecutive year Dircom Catalunia organized NETCOM2013, the networking event of the corporate communication sector in Barcelona which brought together 230 professionals.
In his opening speech Jordi Garcia Tabernero, president of Dircom Catalonia, focused on the commitment of the Association to enhance its training offer and he encouraged the attendees to participate to the World Public Relations Forum 2014, which will be organized by the Global Alliance for Public Relations and Communication Management and Dircom in Madrid on September 21-23.
During the meeting a video was shown with testimonials from senior Catalan professionals active in the business, economic and institutional fields who stressed the importance of corporate communication as a strategic element in the company’s decision making process.
The main guest of this year’s edition of NETCOM was the journalist Antoni Bassas, editor of ARA, a Catalan newspaper, who focused his speech on the theme “the American Experience: transparency versus public relations”. “Corporate messages can’t be just words, companies need to behave in a coherent way to make corporate transparency credible”, Bassas said.
The meetings closed with the intervention of Josep Marti, Communications Secretary of the Catalan regional government, who defined NETCOM 2013 as the meeting point of reference of the consolidated Catalan communication sector.
Source: Dircom website (in Spanish)