New PR Institute for Kenya aims to boost professionalism, qualifications and accreditation in two-year plan
Nairobi, May 10th 2012 - Members of the Public Relations Society of Kenya have endorsed far-reaching measures that will to boost minimum qualifications for practicing professionals in the public and private sector.
The association’s Annual General Meeting approved the establishment of the Kenya Institute of Public Relations (KIPR) that will steer the instutionalization of the profession in Kenya. Other initiatives adopted included a continuous professional development (CPD) programme and the accreditation of members who have acquired and attained minimum standards as spelt out by the Society.
Mrs. Kentice Tikolo was elected as Chairperson for a two year term. Mrs. Tikolo has a distinguished career in Public Relations and Communication Management spanning over 15 years. In her acceptance remarks, Mrs. Tikolo outlined her priorities for the society and the profession placing special emphasis on the constant need for strong performance, grounded by research and high professional standards that meet international standards. Singling out the Kenya Institute of Public Relations initiated by the outgoing team, Kentice reiterated the need to focus resources on the principles of this initiative in order to grow a robust profession.
Others elected were Grace Munjuri as Vice Chairman; Angela Nganga Mumo, Secretary; Michael Otieno, Treasurer; Sam Karanja, Assistant Secretary and Beatrice Kungu as Assistant Treasurer. Musyoki Kivindyo, Eunice Muthamia, Esther Walya, Jane Gitau and Edna Onchiri were also elected as Committee Members.
Outgoing Chairman Peter Mutie thanked members for their support noting that the Society had continued to attain solid performance with excellent results in both membership and financial growth, achieved during a particularly challenging period locally and globally. Welcoming the new team, he concluded that acceptance of the changing face of the profession as an asset to organisational reputation indicated the Society and the profession are well positioned to go beyond any challenges, calling on members to respond and seize the many emerging opportunities.
For more information on the Public Relations Society of Kenya, visit their website.