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New Zealand: PR case studies e-book launched

September 21, 2011

 

The first ever NZ PR Case Studies e-book is now available on the website of the Public Relations Institute of New Zealand (PRINZ). The e-book includes 26 case studies drawn from the PRINZ Awards 2011 winners and entrants. Covering a range of organisations and situations, they illustrate ways in which public relations and communication management builds and sustains the relationships we need in order to operate in today's complex environment. The case studies cover PR programme objectives, strategy, planning, implementation and evaluation.