New Zealand Winners Take Home Global Alliance COMM PRIX Awards
ANZ New Zealand and NZ Transport Agency have received their Global Alliance COMM PRIX Awards at a special ceremony at the Q Theatre in Auckland.
The COMM PRIX awards were presented by Global Alliance secretary Catherine Arrow, with Paul Carlee and Andrew Park receiving the trophy and certificate on behalf of ANZ New Zealand and Anthony Frith picking up the prize for NZ Transport Agency.
Launched this year, the Global Alliance COMM PRIX awards recognise the highest professional standards. They celebrate outstanding national and international programmes and have attracted tremendous support from around the world.
GA COMM PRIX judges - professional leaders drawn from every continent - have described the winners as demonstrating absolute excellence in professional practice - the ‘best of the best’.
In the Issues Management Category, the New Zealand Transport Agency won with its work dealing with the Manawatu Gorge Slip. NZTA’s approach recognized the audience had a personal stake in what was happening and by giving the public a front row seat to the restoration effort, NZTA helped the whole region understand and come to terms with an unprecedented natural disaster. The judges commented: “The work of the Agency embraced the correction of misinformation and other public concerns in a timely manner through an up-to-date, sustained and consistent information flow. It demonstrated both a clear and creative approach to the issue and, therefore, could be used as a model for other PR practitioners faced with similar issues”.
ANZ New Zealand won the GA COMM PRIX for Reputation/Brand Management category with its ‘New ANZ’ programme. This programme was also this year’s Public Relations Institute of New Zealand Supreme Award Winner and dealt with the move from two brands - ANZ and The National Bank - to one ‘new‘ ANZ. The COMM PRIX judges commented: “It was a highly detailed and complex project that required buy-in, support and assistance from the entire team of staff from both organizations. It is a superb example of the team’s communications knowledge and expertise. The strategy was very well thought out and planned and the attention to detail in the planning and execution of the strategy left no stones unturned”.
Pictured are (left to right) Andrew Park and Paul Carlee from ANZ New Zealand and Anthony Frith from NZ Transport Agency.