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November Global Alliance Board Meeting Held

March 13, 2009


The two-day board meeting focused on the organization of the new GA Secretariat as well as reviewing programs, iniatives and the development of strategic goals. 

Much of the discussions centered around the global economic crises. Issues such as how to face the recession, how to deal with 24-hour news and how to build standards and reduce challenges to the PR profession. The importance of communication in establishing sustainable states in the developing world - and how professional PR associations can play their part in that was emphasized .

In addition to the board meeting, the board had the opportunity to tour USI's facilities and its campus.

GA Board Meeting in Lugano, November 2008