Latest News

Research, business testimony, regulatory support and investor insights all indicate that Integrated Reporting is becoming inevitable, as the...
Anne Gregory, Global Alliance Chair Last week it was my privilege, with Chair Elect Gregor Halff, to visit and work...
Would you like to bring the world to your door?  Bids are now open for the 2018 World Public Relations Forum and GA member associations...
M T W T F S S
 
 
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
 
 
 
Add to calendar

Parable of the Timid, the Uncertain and the Bold

April 6, 2011

 

There's a story about a public relations practitioner who is asked to write a biographical sketch of a controversial ancestor. After committing a heinous crime, his great uncle had been put to death in the electric chair. After some thought, the PR professional writes:

"Great Uncle Harold occupied a chair in applied electronics at important government institution. He was attached to his position by the strongest of ties, and his death came as a great shock."

This little parable captures the popular perception of public relations and those who practice it: the view is that we are clever, good with words and fast on our feet, but often less than transparent.

Read full article at IPRA website HERE.