Latest News

Lugano, Switzerland, March 3, 2015 - A fresh, unconventional approach to the Global Alliance COMM PRIX Awards that centres on the value of...
A food, communication and sustainability conference will signal the start of this year’s Global Alliance annual meeting when public relations...
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public...
«  
  »
M T W T F S S
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
 
 
 
 
Add to calendar

Parable of the Timid, the Uncertain and the Bold

April 6, 2011

 

There's a story about a public relations practitioner who is asked to write a biographical sketch of a controversial ancestor. After committing a heinous crime, his great uncle had been put to death in the electric chair. After some thought, the PR professional writes:

"Great Uncle Harold occupied a chair in applied electronics at important government institution. He was attached to his position by the strongest of ties, and his death came as a great shock."

This little parable captures the popular perception of public relations and those who practice it: the view is that we are clever, good with words and fast on our feet, but often less than transparent.

Read full article at IPRA website HERE.