Pledge Your Commitment to Standards for PR Research and Measurement: Global Alliance & the Institute for Public Relations Lead the Way
Established to develop public relations research and measurement standards, the Coalition for Public Relations Research Standards has determined best practices in areas ranging from traditional media and social media measurement to the communications lifecycle, return on investment, and research and measurement ethics.
Four major corporations – General Electric, General Motors, McDonald’s USA, and Southwest Airlines – have already endorsed and begun deploying these voluntary standards. Now, we invite your organization to pledge its support as well.
The Institute for Public Relations and Global Alliance, Coalition members, have pledged their commitment.