Power of PR takes off in Canada
SAINT JOHN - The Canadian Public Relations Society (CPRS) hosted the annual Canadian Public Relations Conference in the port city of Saint John, New Brunswick. Public relations practitioners from across the country travelled to the East Coast to take part in the three-day conference that had an array of professional development workshops, social events and keynote speakers.
"The Power of PR" superhero-themed conference was held on June 5-7 and provided both a professional and networking environment for the attendees to learn about current trends and practices in the public relations and communications industry. More than 200 delegates were able to attend 20 professional development workshops and seven keynote and plenary speaker sessions.
Following the CPRS National Annual General Meeting held on the first day of the conference, the CPRS board members re-elected Pierrette Leonard APR, FCPRS as CPRS National president and Richard Truscott, APR as vice-president and treasurer for second terms. Sean Kelly APR, FCPRS was elected as vice-president and corporate secretary for the first time. A complete list of CPRS National board members can be found at: www.cprs.ca/board.
New to this year's conference was the addition of the Educator's Day that included the launch of the Pathways to the Profession program and the Educator's Poster Session. This forum provided the opportunity for academics from various institutions, practitioners and grad students to share insights from the research they conducted about current trends in the public relations and communications industry. The nine posters represented a good balance between theoretical and applied research, laying a solid foundation for sessions at future conferences.
Pathways to the Profession will be used to formally recognize public relations education programs in Canada. The guidelines for curriculum development created in this document will allow educational institutions in Canada to produce highly skilled public relations practitioners that are prepared for the current and future demands of the changing workforce.
The conference's marquee event, the Awards of Excellence Gala and Dinner, was held on the last evening bringing the 2011 Canadian Public Relations Conference to a close. There were 12 Gold Awards of Excellence winners representing corporate, government, not-for-profit and agency public relations from across Canada. There were three major awards presented to Canadian practitioners who have demonstrated hard work and dedication to the profession. Sean Kelly APR, FCPRS was awarded the Don Rennie Memorial Award for his team's outstanding achievement in developing and executing a strategic approach to government communications; Ange Frymire Fleming, APR was the recipient of the Mentor of the Year Diamond Jubilee Award for exemplifying the critical role that mentoring plays in the advancement of the public relations profession; Colleen Killingsworth was presented with the Philip A. Novikoff Memorial Award for her contribution to furthering the public relations profession in Canada. Killingsworth's role in spearheading the new Pathways to the Profession program is just the latest example of her commitment to advancing the industry.
The next Canadian Public Relations Conference will be held on the West Coast of Canada on June 10-12, 2012 in Victoria, British Columbia. For more information, please visit: http://victoria2012.cprs.ca/.
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 16 Member Societies based in major cities or organized province-wide. For more information, visit our website: http://www.cprs.ca/.
Karen Dalton APR