The Stockholm Accords are an entirely and globally collaborative effort which will suggest in maximum four pages (supported however by plenty of research documents, links and suggestions) how the global public relations community may deliver a voluntary and concerted effort through individual professionals, educators, agencies, consultancies, associations and managers to argue the authentic value of public relations in today's society.

So where do you see yourself contributing...? Read more HERE and watch Toni Muzi Falconi's interview outlining the purpose and process of the Stockholm Accords below.