PRISA speakers promise climate of change
The Public Relations Institute of Southern Africa (PRISA) will hold its annual national conference on 13-14 June 2011 at the Inkosi Albert Luthuli International Convention Centre in Durban. This year's theme, 'Climate of Change - Public Relations and the Environment', aims to address communication challenges and opportunities related to environmental sustainability.
Though its focus is on sustainability and 'green' issues, it will cover other issues set to shape the industry for the next few years. The keynote address, by Karin Ireton, director of group sustainability management at Standard Bank, will outline how the PR and communications management profession can play a role in driving the sustainable business agenda as an imperative.
The conference will also look at the topic of integrated reporting, which has ushered in a new era for corporates to meet the needs of investors and other stakeholders. The session will be led by Reana Rossouw, founding director of boutique management and business consulting firm Next Generation Consultants, who will look at longer term horizons in connecting the total external impact of business - namely financial, social and environmental.
Established in 1957, the Public Relations Institute of Southern Africa (PRISA) represents professionals in public relations and communication management throughout the southern African region and has registered practitioners in Botswana, Namibia, Lesotho, Swaziland and South Africa. It is a founding member of the Global Alliance for Public Relations & Communication Management and initiated the formation of the Council for Public Relations & Communication Management (CPRCM) in South Africa. The Council is the coordinating body representing various groupings of professionals in South Africa.
Public Relations Institute of Southern Africa
ProComm House, 108 Bram Fischer Drive, Ferndale
P O Box 2825, Pinegowrie, 2123, Johannesburg, South Africa
Executive director: Adele Paulsen