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ProCom, the Finnish Association for Communication Professionals turns 65 in June becoming one of the oldest of its kind in Europe

April 27, 2012


ProCom – the Finnish Association for Communications Professionals turns 65 this year. Established in 1947 the association is one of the oldest of its kind in Europe.


Since then, the communications professionals in Finland have gathered at ProCom Day, their main event of the year. In 1949 theme of the day was the image of Finland. This year ProCom is searching for perspective in the work of communications professionals working in the global environment.


With multi-dimensional daily routines a mainstay for a communications professional, conceptualizing the essential may sometimes be difficult. Perspective has to stretch from today to the years ahead, from a single employee’s worries to consulting the board. One has to master the helicopter perspective, but, at the same time, be rooted in the present. In communication tomorrow’s challenges have to be identified and tackled today.


When looking into the future it helps to know how we’ve come to this point. The book presenting the milestones of the communications profession in Finland, Century of Public Relations, will be published in ProCom Day. The renowned Finnish and foreign speakers of the day present the world of changes. What do global economy, environmental crisis, change of values, new communicational tools and networking mean for us communicators?


For more information about ProCom Day, please visit: