Latest News

Organizations struggle with employee engagement especially as it relates to comprehending corporate strategy. Organizational clarity helps...
The Chartered Institute of Public Relations (CIPR) has recently published #PR2015, a new 28-page downloadable guide looking forward the trends...
Research, business testimony, regulatory support and investor insights all indicate that Integrated Reporting is becoming inevitable, as the...
M T W T F S S
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
31
 
 
 
 
 
Add to calendar

PRSA adopts new definition of PR

March 23, 2012

 

The Public Relations Society of America has adopted a new definition of public relations. It reads:

 

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

 

Agreed after a year’s research, extensive discussion and nearly 1500 votes, the new definition replaces the ‘old’ description of public relations last applied by the association in 1982.

The whole story surrounding the initiative to decide on a new definition that would freshen understanding of public relations in American society can be found on http://prdefinition.prsa.org/, which includes blog posts, twitter discussions and commentary.

 

Other countries around the world to have initiated redefinition programmes include the Canadian Public Relations Society in 2009.