Latest News

The annual PRINZ Conference provides a unique chance to listen to a diverse range of presenters from both New Zealand and overseas, acquire new...
You can now register to the EUPRERA annual congress, which will focus on “The Management Game of Communication: How PR/ Corporate...
The Institute for Public Relations (IPR) announced on April 7th the election of Tina McCorkindale, Ph.D., as the organization’s...
«  

May

  »
M T W T F S S
 
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
31
 
 
Add to calendar

PRSA adopts new definition of PR

March 23, 2012

 

The Public Relations Society of America has adopted a new definition of public relations. It reads:

 

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

 

Agreed after a year’s research, extensive discussion and nearly 1500 votes, the new definition replaces the ‘old’ description of public relations last applied by the association in 1982.

The whole story surrounding the initiative to decide on a new definition that would freshen understanding of public relations in American society can be found on http://prdefinition.prsa.org/, which includes blog posts, twitter discussions and commentary.

 

Other countries around the world to have initiated redefinition programmes include the Canadian Public Relations Society in 2009.