PRSA Announces PR Leaders from Mitchell Communications Group/Dentsu and Starbucks as Co-Chairs for 2014 International Conference
PRSA has announced that Elise Mitchell, APR, Fellow PRSA, and corporate public relations leader Jim Olson will serve as co-chairs of the PRSA 2014 International Conference in Washington, D.C. this October.
“Leading the Way: A Fearless Future for PR” is the theme of the PRSA 2014 International Conference, which will focus on the need of practitioners and the profession to adapt to today’s transformative media environment. Mitchell, dual Chief Executive Officer of Mitchell Communications Group and Dentsu Public Relations Network, and Olson, Vice President of Global Corporate Communications and Americas Public Affairs at Starbucks, will provide thought leadership for the conference, and will work actively with PRSA leadership and conference committees.
“Elise and Jim both embody this year’s theme of ‘Leading the Way.’ They are leaders in the industry and within their respective organizations and serve as shining examples of the impact that strategic communications can bring as a lead strategic discipline,” said Joseph E. Cohen, APR, PRSA 2014 Chair. “Their strategic guidance will be invaluable as we build a conference experience that will help attendees learn how to thrive, and to lead, in an environment where change is the norm and the role of the communications professional is ever-evolving.”
Each year, the PRSA International Conference brings together more than 3,000 public relations professionals and students from a variety of disciplines and backgrounds for three days of practical insight and networking opportunities.
Mitchell is a highly accomplished strategic communications professional and business leader who made industry-wide headlines when she sold the firm she founded, Mitchell Communications Group, and became CEO of both the agency and the new Dentsu Public Relations Network. Her entrepreneurial spirit and passion helped her build the firm, which has been named Small Agency of the Year by PRWeek and the Holmes Report and is a 2014 PRWeek Midsize Agency of the Year finalist.
For two decades Olson has served as a strategic communications leader and trusted adviser for some of the world’s most innovative and respected companies. At Starbucks he is responsible for building and protecting the company’s corporate brand reputation. In 2013 FORTUNE ranked Starbucks the World’s 5th Most Admired Company and PRSA recognized the company’s Create Jobs for USA initiative with a Silver Anvil Award.
For more information, visit PRSA's website