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PRSA September #PRethics ‘TweetChat’ set to focus on Global Ethics - get ready to join the conversation and put your view

August 21, 2012


The global public relations profession grew by slightly less than 8 percent in 2011 to $10 billion, according to the Holmes Report’s 2012 Global Rankings report.


This increased global demand for public relations services, combined with external factors such as the growing use of social media, emphasis on organizational transparency and need to demonstrate returns on investment, have increased the prevalence of ethical issues globally.


In China, for example, many publications and broadcasters have rate cards listing news-for-sale prices, and flattering articles in major magazines can cost public relations professionals or agencies upwards of $20,000 per page. Korean and Ukrainian media also expect payment in exchange for editorial coverage; yet, professionals the United States and United Kingdom follow codes of ethical conduct that specifically prohibit undisclosed payments for editorial coverage.


While the need for public relations professionals to practice their craft ethically transcends geographical borders, is it really possible to surmount the cultural variables and achieve a common standard for ethical conduct that applies equally in different parts of the world? Does cultural acceptance ever justify questionable practices? And how can public relations professionals better understand the ethical expectations when conducting business outside their home countries?


As part of its commemoration of “Ethics Month” in September, the Public Relations Society of America (PRSA) will host a “Tweet chat” that examines these and other questions surrounding the issue of international ethics. Join in the conversation September 11, 2012 at 3 p.m. EDT by following the @PRSA Twitter handle and using the #PRethics hash tag.