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Public Relations Institute of Australia winners hit the mark of excellence at the 2012 Golden Target Awards in Melbourne

November 28, 2012


The winners of the 2012 Public Relations Institute of Australia’s annual National Golden Target Awards (GTAs) were tonight revealed before a crowd of over 500 PR and communications professionals, gathered for the World Public Relations Forum in Melbourne.


The GTAs recognise excellence and hard work across the public relations and communications industry. The entries, judged by panels against set criteria, cover 16 categories.


This year’s winners, announced at the Golden Target Awards Forum and Gala Dinner on Monday 19 November to eagerly awaiting guests, are as follows:


Edweana Wenkart, Tsuki – MyState ‘Breath of Fresh Air’ (BOFA) Film Festival


Community Relations
Yasmin Standfield, City of Whittlesea – See Beyond Race social marketing campaign


Consumer Marketing – Products

James Wright, Red Agency – Vanish NapiSan Sponsors the White House Campaign


Consumer Marketing – Services

Fionnuala Maye, Porter Novelli – BrainyApp and FoodSwitch iPhone app launch media campaigns


Corporate Social Responsibility

Kim Pervan, Oakjee Port & Rail – Good Heart Mid-West Aboriginal Art Exhibition


Julie Heath, Ergon Energy – Townsville Queensland Solar City


Government Sponsored Campaigns
Carolyn Bacher, Department of Premier and Cabinet Team, Tourism Western Australia Team – An Extraordinary Commonwealth Heads of Government Meeting

Marie-Louise Hunt, Australian Bureau of Statistics – Census 2011: The Western Australian Approach


Health Organisations
Samara Kitchener, NSW Food Authority – 8700 - helping NSW find its ideal figure


Internal Communications
Wendy Franklin, GESB – Deliver with pride campaign


Investor Relations
Alasdair Jeffrey, Rowland – Smooth take-off for Alliance Aviation IPO


Issues Management / Recovery Communications
Patrick MacDonald, Cole Lawson Communications – Patton’s Big Gun


Low Cost / Pro Bono
Richard Lazar, Professional Public Relations – IQ2 Debate Series


Public Affairs
Sarah Golding, Rowland – Achieving social, environment and economic progress in an island community: sand mining and its benefits on North Stradbroke Island

Peter Kent, Porter Novelli – Fight Dementia


Special Event/Observance
Richard Lazar, Professional Public Relations – McHappy Day 2011



Of the above winners, one entry will be awarded the title of ‘Campaign of the Year’ by the National GTA committee, to be announced alongside the inaugural ‘Educator of the Year’ award.


Since 1981, the GTAs have provided members with the opportunity to showcase their expertise and have their professional excellence recognised by their peers, whether they work in corporate or government organisations, consultancies, professional associations or the non-profit sector.