The Public Relations Institute of Southern Africa (PRISA) expands its reach and benefits throughout Southern Africa
The Public Relations Institute of Southern Africa (PRISA) is officially recognised by the South African Qualifications Authority (SAQA) board as a professional body for public relations in South Africa and globally recognised as the Southern Africa regional representative following the election of PRISA Executive Director, Adele Paulsen, to the Board of the Global Alliance for Public Relations and Communication Management (GA). PRISA offers its members a range of benefits, which will now also be available to public relations and communication practitioners in the KwaZulu-Natal Midlands region and the Limpopo Province in South Africa, as well as in neighbouring Botswana, following its expansion into these regions.
In November 2013, Regional Chairperson Dr J.R Tungay, a co-founder of PRISA in Natal 53 years ago, hosted a meeting for public relations and communications practitioners in the KwaZulu-Natal Midlands region, which resulted in the establishment of the “Midlands and Mountains PR Network", with 16 members.
Also in November, Limpopo public relations and communication management professionals gathered for the relaunch of PRISA in the region, under the theme “Reclaiming our profession and remaining relevant in society”. The convenor and Regional Chairperson, Naledzani Rasila, CPRP, who is also Senior Manager: Corporate Branding & Marketing – Provincial Communication Services at the Limpopo Provincial Government, outlined the region’s 2014 plans including growing its membership, hosting networking sessions and arranging its Annual General Meeting (AGM), to be held on 24 April at the University of Venda.
The region, known for educating large numbers of public relations and communication management students, will contribute towards skills development through strategic partnerships with the Universities of Limpopo, Venda and South Africa and the establishment of a regional student chapter supported through mentoring programmes. It is therefore exciting that the province is now organised under the PRISA banner with over 40 current registered members.
November also saw PRISA Executive Director, Adele Paulsen, attending a ‘Meet and Greet Session’ with public relations, marketing and communications practitioners in Botswana, at which the PRISA Chapter in Botswana was introduced and a Steering Committee was elected. The appointed Committee, currently led by regional chairperson Faith Rapuleng–Tuelo, CPRP, who is currently Head of Marketing Communications at the Human Resource Development Council (HRDC), are creating awareness among practitioners in the country about the need for PRISA Botswana via social media. Members will meet soon to review the Botswana Tertiary Education Fair Road Show 2014.
Adele Paulsen, Executive Director, PRISA concludes: “This is an exciting time for PRISA; we are looking forward to growing our membership base, creating more interaction at regional level and promoting our professional designations to practitioners.”