Public Relations Institute of Southern Africa recognised as professional body for public relations industry in South Africa
Mrs. Adele Paulsen, Executive Director - Public Relations Institute of Southern Africa (PRISA) receiving the award from Mr. Blade Nzimande, Minister of Education South Africa
In line with the Melbourne Mandate principles, adopted at the World Public Relations Forum (WPRF) in Melbourne, Australia, in November 2012, the Public Relations Institute of Southern Africa (PRISA), a founding member of GA, has been officially recognised as the professional body for the public relations industry in South Africa.
Building on a well-established 55-year history in the industry, PRISA has played an active part in both the Stockholm Accords and the Melbourne Mandate. Its pivotal role in redefining Public Relations and communication management in South Africa and abroad has been recognised by the South African Qualifications Authority (SAQA).
As the custodian of the South African National Qualifications Framework (NQF), SAQA’s main areas of responsibility include the registration of qualifications and professional designations and the recognition of professional bodies, with the key objective of ensuring that the quality of South African qualifications are on par with international standards.
“PRISA has worked diligently and passionately to ensure that all its systems, endorsements, governance, CPD, administration, data and processes successfully met the stringent quality criteria required by the NQF - an exciting and challenging process!” says Adele Paulsen, Executive Director, PRISA. “Official recognition from a statutory body like SAQA not only acknowledges PRISA as a professional body for public relations, it also highlights both PRISA and its members' commitment to adhering to the guidelines and policies stipulated according to the NQF Act.”
PRISA offers an extensive Continuous Professional Development (CPD) programme and endorses several training providers to elevate the Public Relations and communication profession to the highest level. This includes the registration of the following designations on the NQF: Public Relations Practitioner (PRP), Chartered Public Relations Practitioner (CPRP) and the highest level of recognition, Accredited in Public Relations (APR). In addition, PRISA is sharing best practices, involving academic institutions, as well as local, provincial and national government and opinion leaders, creating – as per the Melbourne Mandate – “new areas of value in public relations and communication management” and redefining the role of Public Relations and communication in South African organisations.
For more information please visit www.prisa.co.za or call (+27 11) 326 1262.