The Reputation Leaders’ White Paper: Working in the Reputation Economy and Making the Grade When Stakeholders Rule
The Reputation Institute’s 2013 Annual Reputation Leaders’ Survey of corporate reputation officers (CEOs, CMOs, CCOs) asked how their companies integrate and manage reputation.
The results indicate that although 79% agree that we now live in a Reputation Economy, an economy where who you are matters more than what you produce, only 20% say their company is ready to compete in it. Despite the gains organizations have made on their own toward developing a holistic response to stakeholder relationships, relatively few companies are entirely ready to support a reputation-focused agenda. The specific reasons vary by company, but survey respondents mention three obstacles most frequently:
Lack of a structured process for managing reputation (57%)
Inability to leverage internal knowledge about each stakeholder group (45%)
- Internal silos that prevent cross-functional collaboration (34%)
Download Reputation Institute’s 2013 Reputation Leaders White Paper to Learn More.