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Results of the autumn edition of the global Grayling PULSE survey are now available online

October 16, 2012

 

Launched in April 2012 for the first time, Grayling PULSE is a FREE quarterly HTML report which provides a global snapshot of current and emerging communications industry trends - essential reading for anyone leading or working in an in-house PR or communications team.

 

The reports track important changes in PR spend against key metrics, such as, by geography and sector, investment in digital and CSR communications and the changing level of visibility and perceived value of PR and communications, at a board level, in some of the world’s leading organisations.

 

The results of the second global Grayling PULSE survey are now available.

Key findings of the autumn edition of the new global communications industry barometer are:

 

  • 22 per cent of companies have no digital strategy
     
  • Of those that have a digital strategy, only 39 per cent are integrated with a broader communications strategy
     
  • Just 23 per cent of CEOs participate personally in their companies social media, and 44 per cent have no involvement at all
     
  • ‘Improved Reputation’ and ‘Awareness’ are the two most common reasons for engaging in social media; the least common are ‘Increase in Sales’ and ‘Customer Service’
     
  • Companies in the Technology, Media & Telecoms sector are most likely to have a digital strategy (83 per cent) versus 60 per cent in Transport, Automotive & Logistics and 68 per cent in Consumer & Retail
     
  • Companies located in Western Europe are most likely to have a digital strategy (78 per cent), compared with 61 per cent in CEE and Eurasia

 

For more information on the results of the second Grayling PULSE survey and to read the opinions of the experts, visit the Grayling PULSE website.

 

Sign up here to receive the next edition of Grayling PULSE.