Revamped PRIA Golden Target Awards announced at Communications Gala Night
Lawrence Money from the Age was MC
Held at the boutique Royce Hotel, St Kilda Road
Speakers from Dairy Australia and Porter Novelli
Lawrence Money from the Age announced the Public Relations Institute of Australia (PRIA) state awards for excellence at last night’s Communications Gala Night in the Ballroom at the Royce Hotel, St Kilda Road.
Money brought that bit of a spark back into this gala affair, reminiscing on past journalist/PR relationships both good and bad and added his quick wit and great humour to proceedings.
The night also featured a best dressed competition with Pesel and Carr setting itself as the most fashionable PR agency in Melbourne taking both gongs. Guest’s fingers were also busy with the event hastag #priagala “revelling in the atmo at the PRIA Gala”.
PRIA Victoria’s President Alain Grossbard said the awards took a new approach this year:
“This year we've reinvigorated and revamped the program in consultation with a number of the industry’s best, who have combined their knowledge and experience to ensure the Awards reflect the ever evolving PR and communications industry. We’ve also welcomed Kieran Moore, Chief Executive Officer, Ogilvy Public Relations as Chair of this year’s GTAs. Tonight’s black tie affair gives our regional and metropolitan Victorian members a chance to dress to impress at ‘the’ night of nights on the PR calendar”.
Some of the changes to this year’s awards include:
New “Best Of” categories
The introduction of four new “Best Of’ categories to complement the Campaign of the Year and Educator of the Year awards initiated in 2012. Check out the categories here.
Simplified entry process
Entry for the awards has been simplified, with a single entry replacing the previous two-step process.
The entry word length has been halved from 2000 words to 1000 words.
Winners will now go through to the national round of the Golden Target Awards, with the final results being announced during PRIA’s National Conference, taking place at the Adelaide Convention Centre from 17-19 November 2013.
Full list of tonight’s winners by category:
COMMENDED award to Fee Townshend for the ‘State Trustees | Will Week’ by PR Edge
WINNING award to Melanie Wilkinson for the ‘BreastScreen Victoria Recruitment Campaign’ by Fenton Communications
WINNING award to Allison Murphy for the ‘My Cover Matters’ campaign by Red Stick
Best Use of Analytics
HIGHLY COMMENDED award to Simon Troeth for ‘Justice Website Transformation’ by the Department of Justice Victoria
Government Sponsored Campaigns
WINNING award to Peter Kent for the ‘Stay Smart Online: National Cyber Security Awareness Week’ by Porter Novelli
In-house PR Team of the Year
WINNING award to Nicole Lovelock and The Australian Ballet
Low Cost/ Pro Bono
HIGHLY COMMENDED award to Barbara Pesel for ‘Bringing Opera to the People’ by Pesel & Carr