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The rise of big data and its implications to be discussed at 4th International Conference on Public Relations in Argentina

July 25, 2014

 

The rise of big data and its implications for privacy and security will be one of the topics discussed at the 4th International Conference on Public Relations to be held on 26 August 2014 in UADE (Argentinean Business University).

 

As the Big Data phenomenon progresses globally the conference will be tackling big questions: are there any guarantees of privacy with regard to the growing use of Big Data? How is personal data safeguarded? Is the legal framework available suited to the new practices? What happens with the theft of consumer profiles?

 

Big Data has emerged as a new ally for marketing and communications but also as a controversial practice with varying methods of obtaining and processing data.

 

"Adapting the message and meeting the needs of the client require a complete knowledge of its behavior and this is when Big Data comes into play as a strategic ally to attract new consumers", says Juan José Larrea, Director of group DIRCOM Latin America, who will address the latest trends on the topic.

 

The international conference, organized by the Professional Council of Public Relations of Argentina, will bring together experts from many countries including Ecuador, Spain, the United States, the Netherlands, United Kingdom. Qualified exponents from Argentina will also examine  transmedia narrative, sustainability as an attribute of reputation; public-private articulation; institutionalized social dialogue and communication in organizations with international expansion, among others.

 

More than 300 experts in communication and public relations will exchange experiences, new learning, research and good practices around these topics.

 

For more information, visit: www.cirpargentina.com.ar (in Spanish). 

 

Registration fee for Argentine Participants

Members of the Professional Council of Public Relations ARS 1000.- (One thousand Argentine pesos).

Non-members ARS 1500.- (One thousand five hundred Argentine pesos).

 

Registration Fee for Participants from other countries

U$ S 250.- (Two hundred fifty dollars).