Three new sponsors for the boost of WPRF 2014
Abertis, leading international group in motorway management and telecommunications infrastructure, Acceso, leading company in monitoring, analysis and evaluation of communication in Spain and Latin America, and Reale Seguros, leading insurance company in Spain, will sponsor in the Partners category the World Public Relations Forum, that is being organized by Dircom and Global Alliance.
As a partner of this World Forum, Abertis wants to reinforce its international bet on the communications industry. According to Juan Maria Hernández Puértolas, Director of Corporate Communication, “from Abertis we are pleased to sponsor the biggest international event on communication, an unique opportunity to connect with the hundreds of participants from all over the world that will attend this meeting”.
Acceso seeks to reinforce their bet onthe communications industry on an international scalewith their sponsorship; also seeking to highlight the key role measurement has in the definition of communication strategies. According to Sergi Guillot, Acceo’s CEO and AMEC director, “atthe context like the present one in which companies and institutions are making an effort to recover citizens confidence and credibility it’s crucial to not just communicate with conscience and responsibility but to also succeed with the strategies and messages”.Participating in this Forum we want to show how measurement can help to define these strategies connecting with their targets proving the value of communication to their business”.
With their participation in the World Public Relations Forum, Reale Seguros collaborates in the celebration of the largest international event dedicated to communication. According to Ignacio Mariscal, managing director of the company, “this Forum represents an opportunity to discover the latest trends in a particularly sensible area for any organization”. On the other hand, Mariscal highlighted “the need to reflect upon new communication strategies better aligned with the business management from the perspectivesof culture and values”.